Warmly congratulate Jiangyin Paozhen New Material Technology Co., Ltd. on becoming the designated fabric supplier of HM

The abbreviation of Hennes & Mauritz AB, founded by erling Persson in Sweden in 1947, is mainly engaged in the sales of clothing and cosmetics. At present, the development of H & M is amazing, with more than 3000 stores and footprints in 28 countries. Germany is his largest market, followed by Sweden and the UK.

HM (Haines Morris Hennes & mauritzab0) was founded in 1947 by erling Persson in vsters, Sweden. At that time, Erlin Pearson opened his first clothing store in Westeros, Sweden. At that time, it was only called "Hennes" and only sold women's clothes. In 1968, the company acquired Mauritz widforss clothing store, which sold hunting equipment and men's clothing, and then the company began to sell men's clothing. HM sells clothing and cosmetics in 24 countries around the world, with a total of more than 50000 employees. Unusually, H & M doesn't have a factory of its own. It works with more than 700 independent suppliers in Asia and Europe. For Chinese people, they know h & M after hearing Zara and km. After rapidly occupying the European and North American markets, H & M focused on the Chinese market and Asia in 2007. This land of Oriental potential will become a place for H & M to compete. H & M, a fashion brand that perfectly combines fashion, quality and low price; A popular brand that chooses a hot top master to cooperate with every year; A model brand that has been regarded as a textbook among many garment enterprises in China

Brand development open 80% of European wardrobe, you will find H & M logo; Walking in the busiest commercial street in Paris or New York, you can also see the crazy rush of people in H & M stores. No doubt your eyes, H & M has stores in 28 countries on three continents. In 2006, H & M's total sales reached SEK 80 billion, which is a real super clothing giant. The secret of H & M's success is not only its advanced marketing strategy and accurate market positioning, but also its strong cooperation with top designers. In 2005, H & M invited Karl Lagerfeld from Chanel, the leading master in the fashion industry, and their cooperation set off a huge wave in the fashion industry. Because of the original priceless master design, everyone can afford it. Young people are ecstatic that they can wear clothes printed with Karl Lagerfeld for H & M logo. The designer of the same name, Rolf & M, has made a lot of exquisite fashion collections, which are similar to the designer of the same name, and the designer of Carla & M has made a lot of fashion collections for two people. They feel that they can make more exquisite fashion collections with the same name as the designer of Carla & M. Therefore, it has triggered an unprecedented spectacle of brand fans queuing up all night and selling out their products all day. The cooperation between H & M and designers has increased to the joint participation of Madonna and Kylie Minogue, two world superstars, in the design and endorsement of the two series of m by Madonna and H & M loves Kylie. What's more exciting is that you don't have to look forward to going abroad for business in order to buy these two series of clothes. The first H & M China store has opened in a high-profile way in Huaihai Middle Road, Shanghai, and the second H & M China store has also opened in Chunxi Road, Chengdu. It is estimated that in the near future, when you open the wardrobe of Chinese fashion people, you will find the familiar and lovely English logo - H & M! H & M is headquartered in Stockholm. The company's important functional departments such as design and procurement department, finance department, finance department, development department, exhibition design department, advertising department, public relations department, personnel department, logistics department, it and customer service department are all located in the headquarters. At the same time, the company has 15 offices around the world, and 22 production offices are responsible for communicating with about 700 suppliers. Of the 22 production offices, 9 are in Europe, 11 in Asia, 1 in Central America and 1 in Africa. The garment industry is a loose industry. In each market, H & M will face competition from international and local retailers, independent stores and department stores. For this, the company will pay close attention to the every move of competitors, especially the price adjustment. But more importantly, H & M pays more attention to its internal operation and tries its best to make its products the favorite of local consumers. H & M fashion year is divided into two seasons: spring, summer and autumn and winter. The purchasing activities are consistent with the market orientation, and constantly make adjustments according to the data provided by sales stores around the world, such as what is easy to sell, climate differences and shopping preferences, so as to maximize the accuracy of fashion. The preparation time of commodities ranges from 2-3 weeks to 6 months, which is mainly determined by the attributes of commodities. Short preparation time is not necessarily the best. The correct preparation time is to maintain a balance in terms of price, time and quality.